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8 Things Stores Don't Want U 2 Know

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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR><TD vAlign=top><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR><TD class=SHeader1>8 Things Stores Don't Want You to Know</TD></TR><TR><TD class=SText2>This is a guide to the strategies stores use to make you spend. Woah!</TD></TR></TBODY></TABLE></TD><TD vAlign=top> </TD></TR><TR><TD class=lgSpacer colSpan=2> </TD></TR><TR><TD align=middle colSpan=2></TD></TR><TR><TD class=SText5 colSpan=2></TD></TR></TBODY></TABLE><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR><TD class=SText1><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=top><TD class=SText10>1. Music makes you buy more</TD></TR><TR vAlign=top><TD class=SText1><TABLE cellSpacing=0 cellPadding=0 align=right border=0><TBODY><TR vAlign=top><TD>
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</TD></TR></TBODY></TABLE>Stores boost sales by adjusting the tempo of the music they play. Research has determined that people buy more when listening to slow ballads.

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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=top><TD class=SText10>2. The sweet smell of success</TD></TR><TR vAlign=top><TD class=SText1>Studies show that customers in shops filled with soothing fragrances, such as vanilla or lavender, browse longer and buy more. Similarly, supermarkets have learned to locate their bakeries in a place where the smell of fresh bread wafts throughout the store -- which means they wind up selling more of everything.

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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=top><TD class=SText10>3. The color of money</TD></TR><TR vAlign=top><TD class=SText1>Colors speak a definite language. In the 1970s and '80s, the late color researcher Carlton Wagner put the same coffee in four different colored canisters. Samplers judged the brew from the yellow can too weak, from the brown can too strong, from the blue can mild and from the red can, ideally rich.

Red is not the only red-hot hue. Pink is another strong seller. Research shows that people say pastries taste better in a pink box than any other color, and they'll willingly pay more for them. Cosmetics packaged in pink are also more likely to sell.

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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=top><TD class=SText10>4. Location, location, location</TD></TR><TR vAlign=top><TD class=SText1>Research shows that items at eye level outsell goods on other shelves by as much as three to one. And interestingly, products near the floor do better than those on the top shelf. Savvy sellers also nestle items with something that complements them -- for instance, cookies next to the milk, barbecue sauce above the spareribs -- so that you'll buy both.

</TD></TR></TBODY></TABLE><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=top><TD class=SText10>5. The price is right</TD></TR><TR vAlign=top><TD class=SText1>Ever notice how many items are priced at $10.99, $15.99 and $20.99? Nine is the most popular final digit on products because, according to researchers, it makes people feel they're getting a bargain

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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=top><TD class=SText10>6. The power of touch</TD></TR><TR vAlign=top><TD class=SText1>Placing everything from sweaters to bed linens on displays that consumers can touch increases store sales. That's because people like to feel fabrics before they buy them.

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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=top><TD class=SText10>7. Getting personal</TD></TR><TR vAlign=top><TD class=SText1>Each year, 78 percent of us cash in coupons. The newest twist: personalized product pitches. Working with Internet coupon firms, some companies are creating customized coupons and sending them to consumers in hope of luring them into stores and boosting sales.

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<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY><TR vAlign=top><TD class=SText10>8. The shopping-cart strategy</TD></TR><TR vAlign=top><TD class=SText1>Carts are no longer just for grocery or discount stores. Studies show that shoppers buy more at other retail outlets when they have a cart than when they don't. Retailers such as Sears and Old Navy are now making carts available in some of their stores. And beware the size of shopping carts: The larger the cart, the more goodies we're likely to put in it.

This article is by Bernice Kanner, not by Cali (heh heh)


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Originally Posted by Jules Very nice Californian! Thank you . I enjoy all of your posts. Keep putting them up! Hey thanks Jules... I really appreciate that comment. It inspires me.xoxoxoxoxoxoox



 
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