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Loose Powder eyeshadows

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I keep hearing about loose powder eyeshadows, like MAC pigments. Why are these so popular? I have trouble using them, and they seem messier. Any tips on applying them? Do you prefer loose shadows or regular pot ones?

 
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My first loose eyeshadow was my Physician's Formula, in Eye Tech, and is still one of my holy grails. I turn it over with my finger against one side of the tube, get a little on my fingertip, and apply it like that. The tube makes it easy to get just a little bit on my finger, unlike a jar of loose shadow, that my finger dips too deeply in. I've tried other loose shadows, but I don't really use them as much as regular eyeshadows. I've got a few MAC Pigments, but I like the sheerer ones to use as highlighters and shimmer for my face and body.

 

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