Originally Posted by CaliMel /img/forum/go_quote.gif
I think it's one of those tricky things. When they didn't wrap them people freaked out about it and were throwing hissy fits on FB stating how un-hygenic it was, how all their stuff was tampered with all and all sorts of overblown drama. So I feel like they had to start doing that, because people were just being so entitled about it all.
Plus since they paired up with Sephora and the like, it makes it easier for the stores to sell their products since they have the safety seals on them. Personally it never bothered me that the stuff wasn't sealed, because I knew where it was coming from. But it also looks nicer if you're giving their products as a gift, because then they just look nicer and obviously are brand new instead of sort of looking like they're regifted even if they're brand new.